Cleo Art Direction

Cleo is a Canadian fashion retailer that specializes in clothing and accessories for the working women. I had taken the lead role in conceptualising and production of marketing campaigns that had successfully drove traffic to brick and mortar stores and the company’s e-commerce website, resulting in an increase of conversion/sales.

Client: cleo

Skills: Art Direction, Branding, Concept Development, Digital and Print Design, Retail Marketing, Photo Editing, Project Leadership and Coordination, Team Collaboration and Communication, Budgeting

Date: 2010 – 2015

Cleo Art Direction Marketing Campaign Photoshoot Retouched Image
art direction, marketing, campaign, coupon, design, photoshoot, sales, digital, email, e-commerce, website
art direction, marketing, campaign, coupon, design, photoshoot, construction, print, renovation, visual, large scale, graphic
art direction, marketing, campaign, coupon, design, photoshoot, sales, print
art direction, marketing, campaign, signage, design, photoshoot, sales, print, pant fit